Why Embedded Device Protection Is Becoming a Smart Standard

Smartphones, laptops, tablets, headphones — modern life runs on devices. And while the tech keeps getting smarter, the risks haven’t gone anywhere. Drops, spills, theft, and breakdowns still happen — often when we least expect it.

That’s why more businesses are turning to embedded device protection. It’s simple, seamless, and built for today’s always-connected customers.

What Is Embedded Device Protection?

Embedded device protection is coverage that’s offered as part of the device purchase flow — not after the fact. Whether a customer is buying online or in-store, protection is embedded directly into the checkout experience, making it effortless to add.

It covers common issues like accidental damage, breakdowns, and theft — without requiring a separate insurance policy or complex claims process.

Why It Matters

Devices are expensive. Customers want to protect their investment, but they don’t want to jump through hoops. By embedding protection into the purchase journey, businesses create a safer, more trusted experience — and a stronger connection with their customers.

For Businesses: More Than Peace of Mind

Embedded device protection isn’t just about preventing loss. It’s a strategic value driver that delivers across key business outcomes:

• Increased revenue – Protection plans generate new income streams with minimal effort.

• Higher conversions – Customers are more likely to complete a purchase when they feel secure.

• Reduced support costs – A clear claims process means fewer disputes and fewer tickets.

• Customer loyalty – Buyers return to brands that offer convenience, security, and trust.

Protection becomes part of the product — and part of the brand.

For Customers: Effortless Confidence

When a customer adds protection in a single click, they don’t just get coverage — they get clarity.

• No hidden steps – The offer is right there at checkout, with transparent terms.

• No hunting for help – Claims can be initiated from the same place the device was bought.

• No “what if” anxiety – If something goes wrong, they’re already covered.

It’s insurance that makes sense — because it’s built into the experience.

A New Standard for Device Sales

As embedded insurance becomes the default in more industries, device protection is leading the way. For e-commerce platforms, electronics retailers, and subscription services, it’s quickly becoming a key differentiator.

At Fidamy, we help businesses build embedded device protection that’s simple to implement, easy to scale, and loved by customers. Whether you're selling smartphones or smart fridges, we make protection feel like part of the product — because it should be.