A leading e-commerce retailer increased conversion and customer trust by embedding seamless product protection into its checkout. Discover how simple, relevant coverage improved attachment rates and created a new revenue stream.

Challenge:

A fast-growing online retailer struggled with low uptake of product protection. Existing insurance options were presented as an afterthought, with unclear pricing and complex terms. Customers often skipped protection, leading to missed revenue opportunities and limited post-purchase support.

Solution:

By integrating our embedded protection solution directly into the checkout flow, we made product protection a natural part of the purchase journey. Customers could add coverage in one click, with clear pricing and instant activation. The fully digital experience ensured that protection felt simple, relevant, and easy to understand, while automated claims handling reduced friction after purchase.

Impact:

• Higher attachment rates, with more customers adding protection at checkout.

• Improved conversion, as clear and simple coverage increased customer confidence.

• Increased revenue per order, by turning protection into a seamless add-on.

• Better customer experience, with faster and more transparent claims handling.