Fidamy’s CEO Jan Speelman took the stage at The Banking 50 in Amsterdam to spotlight one of the most transformative trends in financial services today: embedded insurance. Representing Fidamy at the forefront of insurance innovation, Jan outlined how embedded models are fundamentally changing how consumers interact with risk coverage—and how insurers must respond.

“Embedded insurance isn’t just a new channel—it’s a new paradigm,” Speelman told the audience of fintech and banking leaders. “It collapses friction, personalises protection, and meets consumers where they already are—digitally and contextually.”

At Fidamy, embedding insurance into customer journeys is more than a tech feature—it’s part of the company’s core architecture. Jan shared how Fidamy’s platform enables financial institutions and digital brands to offer personalised insurance solutions natively within apps, e-commerce platforms, and digital wallets. The result? Better engagement, smarter underwriting, and a significant leap in customer value.

Key Takeaways from The Banking 50 Talk:

• $2.5T Market Opportunity: Jan cited forecasts that place embedded insurance on track to hit $2.5 trillion in market size by 2032—half of it driven by new digital distribution models.

• Speed to Market is Key: Fidamy’s low-code infrastructure allows partners to launch tailored insurance products in weeks, not months.

• Data-Driven Pricing: By integrating real-time behavioural and transactional data, embedded models enable continuous risk assessment and hyper-personalised pricing.

• Compliance by Design: Fidamy’s platform is built with European regulatory frameworks in mind, ensuring embedded offerings are both innovative and compliant.

Why It Matters Now

With consumer expectations shifting toward seamless, value-added digital experiences, embedded insurance is poised to become the default—not the exception. Fidamy’s presence at The Banking 50 underscores the company’s commitment to not just participating in this shift, but accelerating it.

“Traditional insurance distribution is on borrowed time,” Speelman concluded. “Embedded is the future—and Fidamy is here to build it.”