Embedded protection, handled end to end.
Protection your customers add where they buy, run with AI. You earn on every policy, without the work.
- Cover designed and pricedFor your products and customers
- Compliance taken care ofLicences, terms and reporting
- Every policy administeredIssued, collected and renewed
- Every claim handledRepaired or replaced, fast
- Risk carrier found for youA-rated, chosen for your products
Most of what people buy is still sold without protection.
Offer it at the moment they buy, and far more of them say yes.
14%
of EU consumers bought insurance that came with a purchase of something else.
EIOPA, Consumer Trends Report 2024
10×
better conversion than traditional ways of selling insurance.
Embedded Insurance 2.0 report, 2022
$8B
in embedded insurance premiums in Europe in 2023.
BCG and QED Investors, Global Fintech 2024
$722B+
in embedded insurance premiums projected worldwide by 2030.
Deloitte, 2025 global insurance outlook
What your customers can protect.
Cover for devices, parcels and online fraud, or designed for whatever else you sell, all run by us from the first sale to the last claim.
Product Protection
Protection your customers add to devices, furniture, jewellery, appliances and instruments where they buy them. We run every policy and claim.
Shipping Protection
Cover your customers’ orders against loss, theft and damage in transit, included in your shipping or added at checkout. We handle every claim.
Cyber Protection
Add cover against identity theft and online fraud to your subscriptions, accounts and apps. We design it and take care of every claim.
Tailored Protection
Protection designed around whatever you sell: we design the cover, find the A-rated risk carrier and run every policy and claim.
From first call to first policy.
We design it, you choose how it reaches your customers, and you follow it all in one portal.
Tell us what you sell
Book a demo and tell us about your products, your customers and your markets. Setting up costs you nothing.
We design your cover
We design and price protection for your products, and find the best A-rated risk carrier for it.
Go live your way
Within days with Fidamy Hosted or a plugin for Shopify or Magento, or in your own checkout with Fidamy Headless.
We run it, you grow
We handle every policy and every claim, with AI agents doing much of the work, so your customers aren’t kept waiting. You follow sales and commission in your portal.
You offer it. We do the rest.
An insurer, the risk carrier, carries the risk: we find the one that fits and deal with it for you. Everything else that makes it insurance is ours, end to end or just the part you need, so your team stays on what it does best.
| The work | You | Fidamy |
|---|---|---|
| Offer protection where your customers buy: at checkout, in store or after the sale | Yes | No |
| Design the cover and set the price for your products | No | Yes |
| Find the A-rated risk carrier that fits, and deal with it for you | No | Yes |
| Hold the licences and take care of the rules | No | Yes |
| Issue every policy and send the documents | No | Yes |
| Answer your customers’ questions about their cover | No | Yes |
| Handle every claim, and repair before we replace | No | Yes |
| Show your sales, claims and commission in your portal | No | Yes |
One platform, from checkout to claim.
See your protection, your sales and every policy and claim we run, in one place.
- ClaimsYour customers report a claim online and we handle it quickly, repairing before we replace. You follow every claim in your portal.
- ConfigurationProtection designed around your products: the cover, the price, your branding and the documents your customers get, all in your portal.
- IntegrationSell protection your way: a journey we host, plugins for Shopify and Magento, your own checkout on our API, or AI assistants such as ChatGPT.
- Fidamy Hosted
- Fidamy Headless
Plugins- Shopify
- Magento
AI assistants- ChatGPT
- Gemini
- Claude
- AdministrationEvery policy your customers take out, in one place: its customer, its cover, its status and every change, in your portal.
- DataSales, take-up, claims and commission for your protection, live in your portal and ready to export.
Built for your industry.
Wherever your customers buy, protection fits right in.
Retail and E-commerce
Offer protection with every product you sell, in your webshop and in your store, live within days with a plugin for Shopify or Magento.
Telco and Utilities
Add device protection to every phone you sell and cyber protection to every subscription, run from start to finish by Fidamy.
Travel and Events
Offer cancellation cover with every ticket and booking you sell, run from start to finish by Fidamy.
Financial Services
Add device protection to the purchases your customers finance and cyber protection to their accounts, built into your app on our API.
Let’s talk about what you sell.
David shows you how protection would work for your customers, and what it takes to go live.
David GeierChief Commercial Officer
Insurance, done properly.
Licensed, supervised and built on the rules your customers count on.
- Licensed
- In most setups you need no insurance licence of your own.
- A-rated risk carriers
- Your customers are insured by A-rated risk carriers, chosen for you.
- GDPR compliant
- Your customers’ data is handled in line with the GDPR.
Questions, answered
What is embedded insurance?
Protection your customers add at the moment they buy: in your checkout, your store or your app. They don’t have to look for cover elsewhere, and you offer it when it matters most.
Who carries the risk?
An insurer, the risk carrier, so the risk never sits with you. Fidamy is a managing general agent (MGA): we design the cover and run every policy and every claim. We work for you to find the best A-rated risk carrier, or work with the insurer you already have, and we can change carrier when your needs change.
What does a customer go through when they claim?
They report it online in a few steps, from their phone or laptop, and we take it from there: we assess the claim, repair what can be repaired and replace what can’t, and answer their questions along the way. You follow every claim in your portal.
How do you use AI?
AI agents do much of the work behind every programme: a claim form that asks only what each claim needs, checks on the documents your customers send, answers to their questions at any hour, and reconciling what’s been paid. It’s how we run protection for you at no cost, and keep it fast as we grow.
How does my business earn from it?
You earn commission on the policies your customers take out. We agree the model with you, and there are no setup or monthly fees.
How quickly can we go live?
Within days with Fidamy Hosted or a plugin for Shopify or Magento. With Fidamy Headless you build protection into your own checkout on our API, at your own pace.
Can protection carry our brand?
In most setups, yes: in your brand alone, or yours beside ours. If you refer customers to us as a lead generator, they take out their cover in Fidamy’s own journey.
From the blog.
Thinking on embedded insurance, from the Fidamy team.
Turn protection into your advantage
Book a demo and we’ll show you what protection can do for your customers, and for your business.