Jan Speelman on the future of embedded insurance
Fidamy's CEO at the Amsterdam Banking Forum on embedded finance
3 April 2024Category: Company

Fidamy's CEO Jan Speelman took the stage at the Amsterdam Banking Forum, The Banking 50's event on embedded finance, to talk about one of the biggest shifts in financial services: embedded insurance. In front of fintech and banking leaders, he set out how embedded models are changing the way people deal with risk cover, and how insurers need to respond.
Embedded insurance isn't just a new channel. It's a new paradigm. It collapses friction, personalises protection and meets consumers where they already are, digitally and contextually.
For Fidamy, embedding insurance in customer journeys is not a feature but the core of how the company is built. Jan showed how our platform lets financial institutions and digital brands offer personalised insurance inside their apps and webshops, leading to better engagement, sharper underwriting and more value for customers.
Key takeaways from the talk
- Speed to market. Fidamy's platform lets partners launch tailored insurance products in weeks, not months.
- Data-driven pricing. Embedded models can use product and transaction data to assess risk continuously and personalise prices.
- Compliance by design. Our platform is built with European regulation in mind, so embedded products can be both innovative and compliant.
Why it matters now
Customers expect seamless digital experiences that add value. Embedded insurance is set to become the default rather than the exception, and Fidamy wants to accelerate that shift, not just take part in it.
Traditional insurance distribution is on borrowed time. Embedded is the future, and Fidamy is here to build it.
Want the full picture? Read our guide, Embedded insurance explained.






