Boost sales with built-in protection

Customers expect more than fast delivery and a smooth checkout. They want to know they are covered if something goes wrong. Embedded purchase protection gives them that confidence, and it is fast becoming a standard part of online retail.

What is purchase protection?

Purchase protection covers a purchase against unexpected problems, such as damage, theft or loss, and is offered at the point of sale. Instead of sending customers to a separate insurer or leaving them with a refund policy full of exceptions, the cover is part of the checkout: one tick to add it, and one place to go if they need it.

Why it matters at checkout

Every online purchase carries some uncertainty. Will it arrive in one piece? What happens if it breaks next month? That hesitation can be the difference between a completed order and an abandoned basket. Offering protection in the buying journey removes the doubt at the moment the decision is made.

What it does for your business

• More trust. Customers buy with more confidence from brands that have their back.
• New revenue. You earn commission on every policy sold.
• Loyalty. A smooth experience when something goes wrong brings customers back.
• Fewer disputes. Clear cover means fewer chargebacks and less back and forth with support.

What it does for your customers

• Peace of mind. From damage to theft, they know they are covered.
• Simple claims. A short digital process instead of paperwork.
• No extra steps. No need to look for separate insurance.

How to offer it well

Protection only adds to the checkout if it is offered well. Three things make the difference:

• Show it where the decision is made. The offer belongs in the checkout itself, with the price visible, not in a follow-up email.
• Make it clear and optional. Customers should actively choose cover and understand what they get. That is good practice, and it is what the AFM expects of embedded insurance.
• Keep it on brand. The offer should look and feel like your shop, so customers trust it.

Computerzaak does exactly this. Protection is shown in its own checkout with prices from Fidamy, and customers finish their cover in a few clicks.

Looking ahead

As online shopping keeps getting simpler, embedded services such as purchase protection will become the norm. The brands that offer it well will not just sell products; they will sell confidence with every order.

Fidamy helps businesses design and run purchase protection that fits their checkout. If you would like to offer it, we are happy to help.