Grow revenue with device protection

Smartphones, laptops, tablets, headphones: everyday life runs on devices. However good the technology gets, drops, spills and theft still happen, usually when it is least convenient. That is why more retailers offer device protection as part of the sale.

What is embedded device protection?

Embedded device protection is cover offered as part of buying a device, not as an afterthought. Whether a customer shops online or in store, protection is part of the checkout, so it is easy to add. It covers common risks such as accidental damage and theft, without a separate insurance search or a complicated claims process.

Why it matters

Devices are expensive, and people rely on them for work, study and staying in touch. Customers want to protect that investment, but they do not want to jump through hoops. Offering protection in the purchase journey makes the decision simple, and keeps the retailer involved after the sale.

What it does for your business

• Extra revenue. You earn commission on every policy, with little added work.
• Higher conversion. Customers buy more readily when they feel secure.
• Fewer support issues. A clear claims process means fewer disputes and fewer tickets.
• Loyalty. When something goes wrong, customers come back to you.

What it does for your customers

• No hidden steps. The offer is right there at checkout, with clear terms.
• One place for help. Claims start with the brand they bought from.
• Covered from day one. If something happens, they are already protected.

Device protection in practice

Fidamy's partners offer device protection in very different ways.

• Computerzaak offers laptop protection in its checkout and through QR codes in all seven of its stores.
• Used Products covers new, used and refurbished devices in its Dutch webshop and stores.
• NoLongerLost launched protection with a partner link, without an API integration.
• Together with NN Ventures, we built a ChatGPT app that gives a personal device insurance quote in the conversation.

A new standard for device sales

As embedded insurance becomes standard in more industries, device protection is leading the way. For electronics retailers, marketplaces and refurbished specialists, it is fast becoming a point of difference.

Fidamy makes it simple to launch. We design the product, handle the insurance work and get you live in weeks, so protection feels like part of the product, because it should be.